Design Vitamins

domestic_violence_raw

A couple of days ago I was asked to put together some suggestions for a pitch for a magazine redesign. The content was really interesting, but the design was dire. It reminded me of family planning literature, or some similar NHS paranoia literature, the sort of bumpf you only read when you’ve been left waiting to see a doctor for ages and which manages to convince you almost 100% that you’re dying of heart disease/syphilis/cirrhosis because you get a mild twinge in your right whatsit twice a year…And almost insultingly there’s always some inappropriate stock image on the front of a happy old couple who’ve clearly never forgotten their vitamins, or an impossibly fresh faced young woman looking, well, like she hasn’t got ‘owt! harrumph.

My point? I found some refreshingly well designed NHS literature by Raw Design Studio in Manchester, is my point. 

www.domesticviolencelondon.nhs.uk

Advertisements

One thought on “Design Vitamins

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s